As you might be aware, digital technologies have greatly impacted how we live our day-to-day lives. We spend more and more time online on websites and social media platforms. We also increasingly decide to shop online for its convenience and often lower cost compared to physical stores. All this presents an opportunity for businesses to reach out to consumers more effectively and efficiently. The best proof of that may be that since 2020 over 50% of global marketing expenditure has been digital marketing. Therefore, you must develop a good understanding of the digital environment and digital marketing strategies.
This course will do exactly that. It will look at various approaches towards digital marketing: social media strategies, Search Engine Optimisation (SEO), digital advertising, online content marketing and other vital areas. Your learning will be based on lectures, mini case studies and practical tasks teaching you the skills necessary to undertake digital marketing activities and build digital marketing strategies.
Key Facts
● Academic excursions ● Culture excursions ● Accommodation in University of Oxford Colleges ● Price - £ 5295 ● Certificate of course completion ● Age 16-19 years
